Senior UX designer, open to senior and lead roles
I make high-stakes journeys feel simple.
I’m Calie, a senior UX designer with more than seven years’ experience. Most recently I led UX at CEL Solicitors. I take work from research to polished visual design, and measure what changed.
Selected work
Three projects. Each result is labelled by how it was measured.
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CEL Solicitors · 2025 · 8 min read
One claims journey, every page
- Result
- Double-digit lift in form completion, now on every service page (A/B test, n = 3,100)

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Universal Merchant Bank · 2019 · 9 min read
Taking bank approvals off paper
- Result
- 17 of 20 pilot staff used it at least twice a week (system logs, two-week pilot)

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CEL Solicitors · 2025 · 8 min read
A mobile-first evidence portal
- Result
- Average time to submit cut from about 4 minutes to under 2 (usability test, 6 people)

