I’m Calie, a senior UX designer.

2023 to 2026

I led UX and visual design in a team with a developer, a paid ads manager and an SEO specialist, covering the firm’s website and the tools clients use. My focus was the claims journey: ad landing pages, claim form, evidence portal and help centre. I made research, testing and accessibility part of how we worked, with A/B tests on the key service pages and work towards WCAG 2.1 compliance. You can see how I approached it in the claims journey case study.

2021 to 2023

I worked as an independent UX partner to SaaS and e-commerce clients, turning audits into clear priorities and taking the design through to the final UI. The work centred on mobile usability and search visibility.

2018 to 2020

I worked in the engineering team with software developers and product managers in Agile sprints, designing the platform from the start. It had two parts: a web app for managing surveys, dashboards and reports, and a mobile app field agents used to collect data. It was used in several countries across Africa, including for census and market price data collection. I also built and maintained the design system, and ran usability testing that shaped how features rolled out.

2019

I designed a role-based approval system to replace the bank’s paper forms, working with one developer. After a two-week pilot at one branch it was approved for five more, and I trained staff at each. You can see how I approached it in the bank approvals case study.

2016 to 2018

I worked on the UX and interface design of Hubtel’s web apps for small businesses, including a point-of-sale system, a checkout platform, an SMS platform for advertising and a customer management system. I also worked on some of their mobile apps.